LA FAMILLE TEE

THE AFRICA-BASED SUPER YAYA COMBINES IVORIAN MUSICAL INFLUENCES, TRADITIONAL TEXTILES AND AFRICAN MODERNISM INTO AN ECLECTIC LINE OF TEES AND SEPARATES. 

BORN IN ABIDJAN ON THE IVORY COAST, DESIGNER RYM BEYDOUN STUDIED AT CENTRAL SAINT MARTINS BUT WAS DRAWN BACK TO HER HOME COUNTRY. SUPER YAYA IS AN AFROCOSMIC TAKE ON THE WEST AFRICAN FASHION SHE GREW UP WITH. IN THE DESIGNER’S OWN WORDS “SUPER YAYA IS VERY SURREAL... IT’S A WORLD I CREATE IN-BETWEEN THINGS LIKE PAST AND FUTURE, WEST AND EAST.”