Collection: STORY mfg

STORY MFG. WAS BORN OUT OF A DESIRE FOR A MORE AUTHENTIC, FULFILLING AND KIND APPROACH TO FASHION – ONE THAT DOESN’T INVOLVE A TRADE-OFF BETWEEN AESTHETICS AND SUSTAINABILITY. COMPRISED OF A HUSBAND AND WIFE TEAM,  STORY MFG WORKS WITH A LARGE GROUP OF DYERS, WEAVERS, EMBROIDERERS AND TAILORS IN THEIR ATELIER IN THE INDIAN FOREST.

STORY MFG VIEWS CLOTHING AS SKINCARE, FOLLOWING AN APPROACH TO FABRIC AND DYES BY USING ONLY NATURAL, ORGANIC INGREDIENTS THAT BENEFIT THE PLANET AND ONE’S SKIN. ADDITIONALLY, ALL PIECES ARE VEGAN AND COMPLETELY CRUELTY-FREE. CURRENTLY, ALMOST EVERYTHING IS MADE FROM ORGANIC BIODEGRADABLE MATERIALS THAT WILL BECOME NUTRIENT-RICH FERTILISER. THE NATURAL INDIGO SOURCING COMES FROM AN EFFORT TO FIX NITROGEN LEVELS IN OVER-TILLED AND FARMED SOIL, AND THE DYEING TAKES PLACE IN A RE-PLANTED FOREST WHERE ALL WASTE IS USED TO FERTILIZE THE GARDENS.

THE CONSTRUCTION METHODS ARE TRANSPLANTED FROM VINTAGE WORKWEAR AND MILITARY MAKING OUR GOODS DURABLE AND STRONG FOR THEIR LIFETIME. STORY MFG AIMS TO PROMOTE ARTISTIC PRACTICES AND FOSTER NEW ONES IN PLACES WHERE PEOPLE HAVE BEEN MARGINALISED. STORY MFG’S WORK IS HEAVILY CRAFT-BASED AND INVOLVES BOTH TEACHING AND LEARNING NEW TECHNIQUES TOGETHER WITH CRAFTSPEOPLE.