Super Yaya
BORN IN ABIDJAN ON THE IVORY COAST, DESIGNER RYM BEYDOUN STUDIED AT CENTRAL SAINT MARTINS BUT WAS DRAWN BACK TO HER HOME COUNTRY. SUPER YAYA IS A MODERN WOMENSWEAR TAKE ON THE WEST AFRICAN FASHION SHE GREW UP WITH. IN THE DESIGNER’S OWN WORDS “SUPER YAYA IS VERY SURREAL... IT’S A WORLD I CREATE IN-BETWEEN THINGS LIKE PAST AND FUTURE, WEST AND EAST.” THE AFRICA-BASED SUPER YAYA COMBINES IVORIAN MUSICAL INFLUENCES, TRADITIONAL TEXTILES AND AFRICAN MODERNISM INTO AN ECLECTIC LINE OF TEES AND SEPARATES.
